What is marketing? This is not an article about the definition of ‘marketing’. It is about what marketing really mean to a small business and how marketing can create value.
Marketing is nothing like “I will do it when I start a new business and will stop after a few months to save costs’”. It is a long-term commitment. Small business owners have to understand that customers will buy whenever they are ready, not necessarily when you are ready to sell. They have their own purchase decision-making process and different customers are at different stages. The real value is captured when you deliver the right message at the right time to the customers who are ready to buy.
Marketing opens door for sales as it enhances the brand and communicate to potential customers to drive them act. In order to create an effective message, create it in the perspective of your customers. How will your message benefit them and how is it worth them to act? When you create and deliver a message, make sure it is “now” relevant. Encourage them to act now instead of next week. Take advantage of the time limitation element to get customers to buy. An effective marketing campaign is to reach the right customers with the right message at the right time.
Contact us for marketing advices soon, your small business marketing consultant in Melbourne – Little Marketing!