Small business marketing consultant in Melbourne - how to get responses from email marketing?

Small businesses do email marketing to connect with their customers, so it is important to do it well and properly. You don’t want your email to end up in customers’ trash without even being opened.

Read on for some practical tips that you can apply when writing and sending your next email.

First of all, you need to tailor your content to your customers and based it on them, not you and your business. You need to show customers that you know what they need and why you are the best choice for them.

Next, keep your message short and sweet. No one has time to read a lengthy email and the gist of the email is just that you have relocated your office.

According to MailChimp, don’t use more than 50 words in order to increase your email ‘opening rate’. Use interesting titles to capture attention! You can also put the recipients’ first name in subject line to increase their motivation to open your emails.

Before you expect customers to act, provide some value to them. Never oversell yourself, as it makes you sound desperate. Go for a soft pitch approach and customers who are in need of your ‘solution’ will come to you.

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