NEWS

Are small business owners underutilising Facebook?

First of all, if you want to advertise something, do you know whom are you targeting at? Do you just want to run an advertisement? I would say no to the aforementioned question. I will want to develop a proposal on an ongoing basis so as to run different ads at different stages of the product life cycle.

In this article, we will discuss a few Facebook marketing tips for small businesses to maximize the capabilities of Facebook Ads.

Do you have contents? You can easily boost your content through 3 tools on Facebook – promoted posts, promoted page posts as well as suggested posts. Promoted posts runs for 3 days and it appear on your fans’ and their friends’ newsfeed to attract their attention of your content. Suggested posts are similar to promoted posts but it gives you the ability to extend to a wider market allowing the promotion of your content to audiences who are not your fans or friend’s fans. While on the other hand, promoted page posts are ads that those ads that appear on the right-hand side of Facebook. It allows you to aim at hyper-segmented markets, which are not connected to your page on Facebook. A global brand that uses ‘hyper-segmentation’ effectively is Amazon, their “recommended” technology is based on what you have bought previously.

Have you heard of the ‘Lookalike Audiences’ feature that Facebook is testing now? It allows you to target audiences who are similar to your existing ones by using the information that you upload for ‘Custom Audiences’. This feature is able to build up data on a group of potential customers who are similar to your existing ones and allow you to sell to them. ‘Lookalike Audiences’ is able to drive larger purchasing size and increased return on investment.

Little Marketing is a team of marketing consultants who specialised in small businesses and we have vast experiences in working with a diversified portfolio of clients in Sydney as well as Melbourne.