Small businesses are moving on to Facebook as a marketing platform with different goals and objectives. It could be to launch a new product, increase brand awareness or increase offline as well as online sales.

However, the first step for small business marketing consultant in Sydney to take is to build up an audience on your page. With sufficient likes, you can then start converting them from fans into customers.

Here are some advices from our marketing consultants for small business owners in Sydney:

• In order to build an audience, your business page has to be professionals, updated and searchable. Make sure your “About” page is filled with all the information a potential customer will need such as an URL link to your webpage, overview of your business, address, email and contact number.
• To increase likes, start from your existing contacts first. Invite your friends and get them to invite themselves. 
• Next, you need to let people know that you have a Facebook page by incorporating it into all your communication materials, from namecards to emails and have social plug-ins on your webpage too.
• If you are willing to spend a little more funds to increase your likes, Facebook ad is probably another effective way to reach audience that might need to know you.