Offering marketing for small business we are happy to share after Australia has seen many international brands come to our shores and take over the retail industry like Zara, then Top Shop now, Swedish mega brand H&M is set to open it’s first Australian doors in Melbourne.
According to a recent article on Marketing Magazine Online, Chadstone shopping centre and Emporium, Melbourne’s latest CBD retail outlet set to open in late 2013, are the two places where H&M might bunker down, yet Sydney is still a possibility.
Bill Rooney, chief executive of retail consultancy group 6one5, has confirmed that H&M has approached his real estate contacts: “There is a big footprint there for the international retailers, and to have a tenant like H&M would be pretty awesome,” he told the Herald Sun this week.
Additionally the article explains, Japanese retail titan Uniqlo, Abercrombie & Fitch, Forever 21 plus Victoria’s Secret are all whispered to be seeking dwellings in Sydney or Melbourne.
As small business marketing consultants we believe this trend will see many retailers across Australia putting their prices lower to compete with these cheaper retailers.