Sydney marketing consultants can see the changing face of publishing

According to the Sydney Morning Herald, Rupert Murdoch's News Corp will start its largely print-based publishing company with no debt and $US2.6 billion ($2.5 billion) in cash when it completes the spinoff.

The article explains that the amount of cash and debt, which analysts generally expected, gives the publishing company a purse to buy other assets should it choose. News Corp released the details in a regulatory filing on Friday.

"You can never count out Murdoch when it comes to buying companies," said Gabelli & Co analyst Brett Harriss.

News Corp said in the filing the publishing company's assets are worth $US18.6 billion, which includes newspapers such as The Wall Street Journal and Times of London, book publisher HarperCollins and its ownership stake in other assets such as Australian pay-tv company Foxtel.

Analysts estimate that Time, which is expected to become a stand-alone public company at the end of the year, will be worth about $US2 billion to $US3 billion, as marketing consultants for small business we can understand the significance of these numbers. 

It is no secret that print publications are undergoing some tough times due the electronic age and constant falling sale numbers. Publishers now just need to reinvent themselves to either keep up or stay on par with their competitors.

As small business marketing consultants in Sydney we have already seen the change and are now dealing with online media more and more everyday.


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