Marketer, Matt Michael recently wrote an article on Marketing Magazine Online about common myths about working for a big agency and there business practices which as a Melbourne marketing consultant working in a boutique environment I found really interesting to read.
Myth #1: Agencies are more fun.
Myth #2: Agencies are only interested in awards
Myth #3: Agencies are all about lunching and boozing
Myth #4: Agencies do not respect clients.
Myth #5: Ad Agencies mostly care about execution
Myth #6: Agency people are not as smart as clients
Myth #7: Agency pitch teams disappear after the pitch
Matt said this one is true, in most cases.
Myth #8: Agencies always want more business
Myth #9: Agency Christmas parties are crazy
Matt beluves this is not a myth but that they are.
Myth #10: Agencies start late but finish late
Agencies start early and finish late.
As a small business marketing consultancy in Melbourne working in a boutique style company we too have heard these myths and find it interesting to think what an insider thinks is true and what isn’t.