As small business marketing consultants in Melbourne we thrive and relish in smart and innovative marketing campaigns that we implement and admire other peoples work also.

A recent campaign that we have heard about is an intriguing campaign that we take our hats off to is the IBM outdoors ads.

IBM has launched a series of outdoor ads that double as functional surfaces for the ‘People for Smarter Cities Project’. The campaign was created in collaboration with Ogilvy & Mather France to encourage citizens and local leaders to consider how to make their neighborhoods ’smarter’.

The billboards double as a bench, a shelter from the rain and a bike ramp, taking the idea of utility and applying it to the traditional outdoor ad.

These ads work because of the innovative concept that is also interactive for the consumer.

To have a look at some of the images visit http://tinyurl.com/k3me6he