Freedom has recently introduced their new campaign that is a little racy. The campaign features an older couple admiring furniture in their neighbor’s house in a peeping tom style.
The campaign is running across TV, print, oudoor and online.
As marketing consultants for small business we believe this campaign works well as it is different enough from most furniture advertisements that it actually captures the audiences attention.
Adding a comedy aspect in an interesting manner adds a certain modern and uplifting feel to an everyday product.
Offering advice for small business we enjoy hearing and seeing new and innovative campaign ideas and are sure to let you know of other intersting ones we run into throughout the new year.