Marketing consultants in Sydney helping set a sound foundation
In this weeks blog I thought I would discuss some recent work to give you a real life example of the type of work we do as small business marketing consultants in Sydney.
A personal trainer named Peter came to Little Marketing with a strategic objective to find a point of difference for his brand, which will allowed him to communicate his business and brand a little easier and stand out from the competition.
What Little Marketing did?
Little Marketing ran a half day marketing strategy session to create a brand positioning. The purpose of this was to clearly define their business, provide a uniqueness, as well as an easy way to communicate their brand to enter the consumer's mind first. During the session, a number of topics were raised including competition, core services, business culture and income streams.
During the half day consultation, Little Marketing recommended that a name change and new brand focus would be the most effective way to differentiate Peter's brand and stand out from competition. Additionally, with the new focus, it would allow Peter to communicate his brand easier to current and potential clientele to enter the consumer mind first.
As marketing consultants for small business it is very important that we help our clients create a sound foundation for their business and really understand who they are before they communicate any messages with them.
For any marketing advice for your small business, please contact us on 02 9700 1869.