B&T recently published an article about the latest Officeworks campaign that was in a very different direction from their usual image by adding a human element.
The retailer has adopted a new tagline ‘Big Ideas. Lowest Prices’ and its ads now feature customers and team members in an attempt to drive stronger connections with consumers.
Mark Ward, Officeworks’ managing director, told B&T that the fundamentals of the brand remain the same but its marketing now talks about the role Officeworks plays in Australians' daily lives.
“We recognised that we needed a better way to connect with our customers in a two way dialogue, and subsequently a new creative approach was developed,” Ward said.
As small business marketing consultants we can see the need for a shift in focus and applaud Officeworks for this great new change.
Engaging with consumers is key and adding a human element helps do this in a great way.
For any questions on how this is possible for your business, contact us your small business marketing advisors in Sydney.