In the over communicated society that Sydney and the rest of the work has become, it seems the only talk out in the media is a negative one....the outlook for 2012 a grim one. Hardly.

Clients that come to Little Marketing as their small business marketing consultant for relevant advice realise that people out there still have to spend money in some way, shape or form. So the trick is to get them to spend their money with you over the competition. This doesn't happen by sitting at your desk or behind the counter, but it happens by standing out from the competition and communicating it.

In 2012, communicating what you do and finding your point of difference I believe is more important than ever.