Creativity is a marketing consultants best friend

Richard Foster recently blogged about the 15th Annual Government Marketing and Communications Conference that saw Director of TANK, Jim Antonopoulos present on a interesting topic.

Jim spoke about the concept of ‘lean creativity’ and discussed the eight ways lean creativity can help marketers build meaningful brands.

The eight ways are:

1. Understand identity
2. Develop one simple brand idea
3. Start fast – get clarity on the problem
4. Listen and learn
5. Build a brand team
6. Don’t reinvent the wheel
7. Creativity comes from everyone
8. Understand the world we live in

As small business marketing consultants we can see the logic and reasoning behind these eight tips. Applying this overall concept can help an entire business grow and flourish as a whole.

To read the 8 eight ways to lean creativity in further detail visit


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