We've just commenced work with a client who, before he arrived at our Sydney offices, was a life coach slash personal trainer. This client, in a past life, was ranked number two in the world as an amateur boxer...an achievement certainly to be proud of.

As a personal trainer or life coach, you really are a dime a dozen. How do we differentiate and allow him to communicate his business a littler easier? Well, lets find a focus and change his generic business name.

He walks in to our office as a life coach slash personal trainer and walks out as Femme Physique - transforming women through fitness and food. An extremely happy and enthusiast client and a pat on the back for Little Marketing. A client that listens, appreciates and trusts the work of a small business marketing consultant is on the path to achieving great results.