So, it has arrived, but have you?

Now that 2012 has arrived and we take strides into January, it's time to start communicating your small business brand. But what are you communicating and to who?

What does your small business brand stand for? What's your positioning in the mind of your current and potential clientele?

As a small business marketing consultant, it's the one issue I see daily and the one issue we fix first before our clients "get out there".