The mood evoked by music videos creates fertile ground for advertising, with ads placed in between clips more effective than spots in traditional television ad breaks, research shows.
According to Marketing Magazine Online a neuroscientific study, conducted for music video site VEVO, found the emotional intensity created by music video programming translates into higher ad recall than on traditional TV among young adult audiences.
As small business marketing consultants in Sydney our experience tells us that people disengage with TV commercials and can be an expensive form of advertising to see minimal results.
The study found that watching music videos left the participants of the study with an emotional intensity score of 0.70, which equates to a “powerful impact” on the viewer’s mood. This was significantly higher than the score of 0.63 registered by TV viewers – a moderate level of impact on emotional intensity.
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