Brand recognition was much more straight forward in the days when the good old television gave marketers a captive audience.

However, we all know that those days of simple marketing are gone. It’s not just about playing a cute jingle that is thrown in front of viewers at regular intervals.

Consumers don’t appreciate invasive marketing anymore, now having the option to view what they want, where they want and you guessed it, when they want. But how do you get people to look at your business, on their own terms and in their own time.

One of the most effective ways to get your audience to engage with you voluntarily is through blogging. Marketing studies show that consistent bloggers have the edge on their competition. It’s all about positioning yourself as an expert in your field, educating and engaging consumers in a meaningful conversation.

Effective and consistent blogging isn’t easy to maintain, requiring research, time and dedication. Our experienced marketing consultants for small business tell our customers that it requires a little practice to create engaging and ongoing content but most bloggers find that once they write one or two articles, they start to really enjoy it, finding it easier each time.

Your company’s blog needs to be a dynamic brand-enhancing marketing strategy and although this can sound daunting, these days there are some wonderful tools to help your to write and manage your blogs.

Some of the sites that we like to mention to our clients include, Hubspot’s Topic Generator, Buzzmo, Grammarly and Wordpress Distraction Free Writing. There are also many more tools that are easy to locate and most helpful to both beginner and advanced bloggers.

If you need help with your marketing strategy, simply contact our small business marketing consultants Melbourne.