LITTLE NEWS

A Melbourne small business marketing consultant's dream client

2013-10-25


What is a Samsung? Has this brand lost focus?

TV, phone, tablet, smart watch, vacuum cleaner, refrigerator, notebooks, printers, air conditioners, washing machines, camcorders, monitors? What do you buy a Samsung for anymore?

Is this a brand that believes it’s name is bigger than anything else? Do you know anyone who’s bought a Samsung washing machine? Why wouldn’t they re-brand their machine to an other name to get through to people.

Line extension heaven. A customers nightmare. A marketing and branding disaster.

Small business owners in Sydney, Melbourne and Australia, take note. A brand can only stand for one thing and one thing only. In an over communicated society, who's going to remember that a Samsung is good at washing clothes, vacuuming the floor or cooling up your ice blocks?